About
I'm a UX Engineer who blends design intuition with front-end expertise to create accessible, scalable digital experiences. I turn complex workflows into clear, user-centred interfaces, bridging design and engineering from prototype to production.
At Citrii Software (opens in new window), I work closely with product, design, and engineering teams to move ideas from discovery to production. My earlier experience at Turfsport* and Pam Golding Properties (opens in new window) involved working in similarly cross-functional environments, delivering solutions with clarity and confidence.
I design user journeys, high-fidelity prototypes, and pixel-precise interfaces that balance usability, performance, and maintainability, ensuring smooth handoff into development. My focus is on building products that feel intuitive, efficient, and genuinely enjoyable for real users.
I collabourate closely with product managers, developers, and stakeholders to align research, design, and implementation. Through iterative testing and rapid prototyping, I improve usability and accelerate delivery across the full product lifecycle - from early discovery to production-ready execution.
Outside of product work, I explore creativity through traditional art (opens in new window) and 3D printing, drawing inspiration from experimentation, quiet moments, and the space where technology meets imagination. This spirit of exploration carries into my professional life; these days, you'll find me leveraging Cursor (opens in new window) or Lovable (opens in new window) to rapidly prototype ideas, while Nano Banana (opens in new window) serves as my go-to for playful, AI-driven visual storytelling.
* Recently acquired by SOFTSWISS
Projects | Use Cases
A selection of use cases that showcase my design, process and engineering skills.
Closing the Conversion Gap: A Strategic IA Overhaul
High-intent users were dropping off due to excessive Interaction Cost and navigation friction that violated Hick's Law.
Role: UX Engineer (Lead Design & Code Implementation)
Outcome: 25% Increase in lead conversion. 60% Reduction in interaction cost.
- HTML
- SCSS
- JavaScript
- +2
View details for Closing the Conversion Gap: A Strategic IA Overhaul
Modular Filtering Framework
Fragmented enterprise filters were causing "Filter Fatigue" and high Interaction Cost. I engineered a "Single-Point-of-Control" library to unify dense data workflows through modular scheduling and filtering components.
Role: UX Engineer (Lead Architecture & Distribution)
Outcome: Reduced interaction cost by ~40% (Modelled). Delivered a production-ready private NPM/Node package that established the foundation for a company-wide Custom Design System.
- Angular
- SCSS
- Node/NPM
- +2
View details for Modular Filtering Framework
UX Architecture for Precision Agriculture
Designing a high-visibility, geospatial scouting mobile experience to bridge the gap between field-level pest detection and executive decision-making.
Role: UX Designer / UX Engineer
Outcome: Reduced decision-making lag through an integrated Spray Recommendation engine. Designed a high-visibility, geospatial scouting proof of concept to bridge the gap between field-level pest detection and executive decision-making.
- Ionic
- Angular
- Figma
- +2
View details for UX Architecture for Precision Agriculture
Eliminating the Repetitive Entry Bottleneck
Architected a Proof of Concept for a Pallet QC module - shifting from repetitive manual data entry to a streamlined, scan-integrated system in a high-pressure packhouse environment.
Role: UX Designer
Outcome: Two-stage functional lifecycle (Setup & Inspection) reduced per-pallet handling time. Ensured audit-ready data integrity by replacing manual entry with scanning to reduce fatigue and error rates.
- Angular
- Figma
- UX/UI Design
- +1
View details for Eliminating the Repetitive Entry Bottleneck
Experience
UX Engineer · Citrii Software
Prev: UX/UI Designer/Developer
- Angular
- TypeScript
- HTML & CSS
- Figma
I design and prototype user-centred interfaces that simplify complex workflows and support scalable products. Working closely with product, design, and engineering teams, I help move ideas from concept to production while ensuring usability, performance, and maintainability.
- Define and refine user journeys, content structures, and interaction patterns to create intuitive experiences
- Validate concepts through high-fidelity prototypes, uncovering insights that guide design decisions
- Iterate designs using feedback and product metrics to enhance usability and efficiency
- Build reusable UI components and support front-end implementation in HTML and Angular, ensuring smooth handoff from design to production
UX/UI Designer/Developer · Turfsport
- Angular
- TypeScript
- HTML & CSS
- Figma
- Adobe Creative Suite
I led UX/UI design and front-end implementation for digital products, turning complex requirements into clear, user-centred interfaces. Collabourating closely with product owners, I helped define interface standards and maintain consistency across platforms.
- Mapped and refined user journeys, structures, and interactions to improve clarity and usability
- Validated concepts early with high-fidelity prototypes, uncovering insights that guided design decisions
- Iterated designs continuously based on user feedback and product metrics to enhance the overall experience
Senior front-end developer / Digital designer / UX/UI Designer · Pam Golding Properties
- HTML
- CSS
- JavaScript
- Email Systems
I delivered digital design and front-end solutions across web and email platforms for a major property brand. I maintained branded web experiences, built responsive HTML email campaigns, and supported marketing and internal communication initiatives.
- Designed and optimized user-focused web and email experiences to improve engagement and clarity
- Built and tested HTML prototypes and campaigns to validate interactions and functionality
- Iterated layouts and workflows using feedback, performance metrics, and front-end tools to enhance usability and consistency
Explorations
Ongoing UX and product explorations where I test ideas through real interfaces and working prototypes.
TILLYZ: AI-Powered Vision & Mobile Expense Engineering
- Concept
- Exploration
- Ongoing
Engineering a high-efficiency Video - OCR framework to eliminate manual data entry and "Filter Fatigue" in expense tracking.
Tillyz V1 → (opens in new window)PRINTILATOR: 3D Print Quoting & Workflow System
- Concept
- Exploration
- Ongoing
Engineering an Enterprise-Grade SaaS for precision manufacturing, transforming complex variables into actionable business insights.
Printilator V1 → (opens in new window)Design Archive
A curated collection of earlier visual, branding, and experimental work. This work reflects my background in design and front-end development and provides context for how I approach UX engineering today.